• Digitale Transformation im Sport
  • Co-Kreation von Wert im Sport
  • Sportmarketing
 

Journal Article

Stegmann, Pascal; Ströbel, Tim; Woratschek, Herbert (2024). Categorizing engagement behavior in sport brand communities – an empirical study informed by social practice theory. Sport management review, pp. 1-28. Routledge, Taylor & Francis Group 10.1080/14413523.2024.2329826

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (2023). Empowerment of human brands: Brand meaning co-creation on digital engagement platforms. Journal of business research, 166 Elsevier 10.1016/j.jbusres.2023.113905

Brand, Lars; Stegmann, Pascal; Ströbel, Tim (2023). Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE). European Sport management quarterly Taylor & Francis 10.1080/16184742.2023.2264316

Stegmann, Pascal; Matyas, Daniel; Ströbel, Tim (2023). Hype or opportunity? Tokenization as engagement platform in sport marketing. International journal of sports marketing & sponsorship, 24(4), pp. 722-736. Emerald 10.1108/IJSMS-08-2022-0157

Lenze, Lars; Zibung, Marc; Zuber, Claudia; Stegmann, Pascal; Conzelmann, Achim (2023). International performance level in adult ice hockey: The role of the talent environment in youth. Journal of sports sciences, 41(2), pp. 100-111. Taylor & Francis 10.1080/02640414.2023.2196115

Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim (2021). The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research. European Sport management quarterly, 23(4), pp. 1221-1248. Taylor & Francis 10.1080/16184742.2021.1976241

Ströbel, Tim; Stieler, Maximilian; Stegmann, Pascal (2021). Guest editorial. Digital transformation in sport: the disruptive potential of digitalization for sport management research. Sport, Business and Management: An International Journal, 11(1), pp. 1-9. Emerald Group Publishing Limited 10.1108/SBM-03-2021-124

Stegmann, Pascal; Sieghartsleitner, Roland; Zuber, Claudia; Zibung, Marc; Lenze, Lars; Conzelmann, Achim (2021). Successful talent development in popular game sports in Switzerland: The case of ice hockey. International journal of sports science & coaching, 16(3), pp. 710-721. Sage 10.1177/1747954121992764

Stegmann, Pascal; Scheitlin, Yannick; Ströbel, Tim (2020). Interaktionspotenziale im Rahmen der Marketingkommunikation auf sozialen Netzwerkplattformen am Beispiel eines Schweizer Fußballklubs. Transfer, 66(1), pp. 12-19. DWG

Book Section

Nagel, Siegfried; Stegmann, Pascal; Bürgi, Rahel; Lamprecht, Markus (2023). Schweiz: Autonome Sportvereine als Träger des Gemeinwohls. In: Nagel, Siegfried; Elmose-Østerlund, Karsten; Ibsen, Bjarne; Scheerder, Jeroen (eds.) Funktionen von Sportvereinen in europäischen Gesellschaften (pp. 317-343). Cham: Springer Gabler 10.1007/978-3-031-27715-3_12

Nagel, Siegfried; Stegmann, Pascal; Bürgi, Rahel; Lamprecht, Markus (2020). Switzerland: Autonomous Sports Clubs as Contributors to Public Welfare. In: Nagel, Siegfried; Elmose-Østerlund, Karsten; Ibsen, Bjarne; Scheerder, Jeroen (eds.) Functions of Sports Clubs in European Societies. A Cross-National Comparative Study. Sports Economics, Management and Policy: Vol. 13 (pp. 289-313). Cham: Springer International Publishing 10.1007/978-3-030-48535-1_12

Conference or Workshop Item

Moesch, Christian; Maurer, Martina; Piller, Sarah; Stegmann, Pascal (September 2023). Relevance and drivers of sustainability in the sponsorship of major sporting events. In: 1. Sustainable Sports Symposium. Bayreuth. 24.-26. September 2023.

Stegmann, Pascal; Moesch, Christian; Ströbel, Tim (September 2023). Sport in a Post-Growth Society: Potential Challenges and Opportunities. In: 31st Conference of the European Association for Sport Management (EASM). Conference Proceedings. Belfast. 12.-15.09.2024.

Gächter, Anina Charlotte; Stegmann, Pascal; Lang, Grazia (September 2023). A Uses And Gratifications-based Market Segmentation Approach To Football Fans’ Online Media Usage Motivation. In: 31st Conference of the European Association for Sport Management (EASM). Conference Proceedings. Belfast. 12.-15.09.2024.

Piller, Sarah; Moesch, Christian; Stegmann, Pascal; Nagel, Siegfried (September 2023). Drivers of environmental policies in Swiss sport federations: A multiple case study of the agenda setting process. In: Sustainable Sports Symposium 2023. Abstractbook. Bayreuth. 24.-26.09.2023.

Gübeli, C.; Stegmann, Pascal (September 2022). Tech-supported relationship management in professional spectator sport organisations. In: 30th EASM Conference. Book of abstracts (pp. 102-104). European Association for Sport Management

Stegmann, Pascal; Ströbel, Tim; O’Reilly, Norm (2022). Engagement behavior on digital engagement platforms in sport: An experimental study on the effects of actor embeddedness. In: 30th EASM Conference. Book of abstracts (pp. 108-110). European Association for Sport Management

Stegmann, Pascal; O’Reilly, N.; Ströbel, Tim (2022). The Impact of Actor Embeddedness on Digital Engagement Platforms in Sport Marketing: An experimental study on actor engagement behavior. In: 37th Annual NASSM Conference. Atlanta. 02.-04.06.2022.

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (December 2021). The Role of Digital Engagement Platforms for Athlete Branding. In: FISU World Conference ; 30th Winter Universiade. Book of Abstracts. online (Luzern). 13.-14.12.2021.

Anderski, Matthias; Griebel, Lars; Stegmann, Pascal; Ströbel, Tim (2021). Empowerment of Human Brands - Brand Meaning Co-Creation on Digital Engagement Platforms. In: 29th European Sport Management Conference. online. 27.5.-19.11.2021.

Stegmann, P.; Nagel, S.; Buser, M.; Schönberner, J.; Ströbel, T.; Woratschek, H. (September 2020). Co-Creation of Value in Digital Interactions – A Netnographic Analysis of a Sport Clubs’ Social Network Platforms (In Press). In: 28th European Sport Management Virtual Conference, EASM. 17.-25. September.

Stegmann, Pascal (September 2020). Co-Creation Of Value In Digital Interactions – A Netnographic Analysis Of A Sport Clubs’ Social Network Platforms (Unpublished). In: 28th European Sport Management Virtual Conference, EASM. 17.-25. September.

Stegmann, Pascal; Sieghartsleitner, Roland; Zuber, Claudia; Zibung, Marc; Lenze, Lars; Conzelmann, Achim (5 November 2019). Prozentuale Verteilung von Lernaktivitäten im Kindesalter : Specialised Sampling als Königsweg im Schweizer Sportspiel. In: Magglinger Trainertagung 2019. Swiss Olympic Science Award. Book of posters. Swiss Olympic

Stegmann, Pascal (5 November 2019). Prozentuale Verteilung von Lernaktivitäten im Kindesalter: Specialised Sampling als Königsweg im Schweizer Sportspiel (Unpublished). In: Swiss Olympic Science Award im Rahmen der Trainertagung des Bundesamts für Sport. Magglingen. 04.-05. November 2019.

Lenze, Lars; Zuber, Claudia; Zibung, Marc; Sieghartsleitner, Roland; Stegmann, Pascal; Conzelmann, Achim (4 November 2019). "Aller guten Dinge sind vier!" - Umweltfaktoren als Erfolgsgarant für Schweizer Eishockeytalente. In: Magglinger Trainertagung 2019. Swiss Olympic Science Award. Book of posters. Swiss Olympic

Stegmann, Pascal; Ströbel, Tim; Nagel, Siegfried (September 2019). Digital transformation of value creation on sport platforms: A case study analysis. In: 27th European Sport Management Conference. Connecting sport practice & science. Book of abstracts (pp. 352-354). Sevilla: Universidad Pablo Olavide

Stegmann, Pascal (September 2019). Digital transformation of value creation on sport platforms: A case study analysis (Unpublished). In: 27th European Sport Management Conference. Connecting sport practice & science.. Sevilla. 03.-06.09.2019.

Stegmann, Pascal; Zuber, Claudia; Sieghartsleitner, Roland; Lenze, Lars Michael; Conzelmann, Achim (15 February 2019). Specialisation or diversification within early sport participation of Swiss ice hockey talents – a person-oriented study. In: Sport and brain. 11th congress of the SGS/4S in Fribourg. Book of abstracts (pp. 71-73). Sportwissenschaftliche Gesellschaft der Schweiz (SGS)

Stegmann, Pascal (15 February 2019). Specialisation or diversification within early sport participation of Swiss ice hockey talents – a person-oriented study (Unpublished). In: 11th SGS Annual Meeting "Sport and Brain". Fribourg. 14. - 15. Februar 2019.

Sieghartsleitner, Roland Gilbert; Stegmann, Pascal; Zuber, Claudia; Zibung, Marc; Conzelmann, Achim (24 October 2018). Talentförderung im Schweizer Sportspiel: Wer breit spezialisiert, der reüssiert! (Unpublished). In: Magglinger Trainertagung - Coaching. Magglingen. 23.10.2018-24.10.2018.

Stegmann, Pascal; Lenze, Lars Michael; Zuber, Claudia (25 May 2017). Trainierbarkeit der motorischen Fähigkeiten als Talentprädiktor bei Nachwuchseishockeyspielern. (Unpublished). In: 49. Jahrestagung der Arbeitsgemeinschaft für Sportpsychologie (asp). Bern. 25.05.2017-27.05.2017.

Lenze, Lars Michael; Stegmann, Pascal; Zuber, Claudia (25 May 2017). Zusammenhang der Leistungsauffälligkeit motorischer Fähigkeiten und der Spielleistung im Eishockey (Unpublished). In: 49. Jahrestagung der Arbeitsgemeinschaft für Sportpsychologie (asp). Bern. 25.05.2017-27.05.2017.